Why Does No One Read My Blog

If you're anything like I was when I started blogging online, you might oftentimes remember to yourself:

I know I'm a expert writer, so why the heck aren't my blog posts resulting in social shares and traffic?

How come other bloggers get thousands of readers and shares EVERY time they publish – all while my web log posts collect grit in the deserted corner of the internet otherwise known equally my website?

It'south frustrating. I get information technology.

Years agone, I had a psychology blog.

I was passionate nearly the topic. I was a good author. AndI knew my shit.

…So that meant I was going to be able to grow my blog and build an online presence fast, right?

Wrong.

That web log totally flopped. I was tired of putting in and so much work with zip to testify for it, and then I shut information technology down.

Fast frontwards to today.

The blog you're reading right has resulted in a full-time income inside less than 1 twelvemonth of me actively growing my audience/list.

Plus, it's allowed me to build a career and community Ilove.

So, what's the difference?

Why is this blog successful, fifty-fifty though my past blogs failed miserably?

Unproblematic:

Because I learned blog mail service copywriting + how to write from a marketing perspective.

I stopped giving also many fucks about writing in a cocky-indulgent style and started writing for my readers.

Not only did learning content marketing allow me to abound this blog – it immune me to grow a successful freelance blogging concern where I worked for awesome clients (like Marketing Zen Grouping and Neil Patel) and charged hundreds of dollars for a single client weblog post.

Lesser line:

Whether you desire to grow your ain blog OR a freelance blogging business, you need to start approaching blog post creation like a marketer.

Let'due south talk about 7 of the main blogging mistakes you're making that are costing you traffic, social shares, and email subscribers.

And forth the way, I'll teach you how to set up each mistake so you can go better blogging results.

Psst! Before we become started, if you're a freelance blogger, have my complimentary blog post copywriting class right hither . It's super in-depth and will give y'all so many calorie-free bulb moments!

seven Reasons Why No 1 Reads or Shares Your Blog Posts (+ How to Set It!)

one. You lot don't brand your target reader/niche articulate.

Right now, I desire you to pull up your blog AND your three most recently published posts.

So, enquire yourself this question:

Is it immediately clear WHAT kind of communication I offer and WHO the advice is for?

If not, well… y'all've got some work to do.

That'due south because anybody wants content that's consistently tailored to their specific state of affairs.

Allow'south go over an example.

Imagine you're a stay-at-domicile mom.

You want to showtime a virtual assistant business organization, and so you catch your laptop and start researching.

You lot come across these two blog posts:

• How to Offset Your Virtual Assistant Business From Dwelling
• How to Start Your Virtual Assistant Business every bit a Stay-at-abode Mom

You're going to exist a lot more attracted to the second post, correct?

Of form.

That'due south not to say the first mail is "bad" or "not helpful" – it's just that the second blogger has perfectly positioned their post to attract stay-at-home moms like yous.

Since it speaks straight to your situation/needs, you're going to be a lot more likely to click on and read it.

When someone sees i of your blog posts online, they're going to wait for signals that it's tailored to them too.

Same matter goes for people who land on your blog homepage or await through your mail service archives – they demand to know that your content is going to be consistently relevant to them to keep coming back (and sign upwardly for your electronic mail listing).

HOW TO FIX IT:

Starting time by getting clear on your blog niche (yous can learn how to exercise that hither) and defining exactly who your ideal reader is.

With your platonic reader, I encourage you to go more niche than something like "aspiring virtual assistants" or "female travelers."

Are they also broke higher students? Millennials who want to quit their task?

Effigy it out, and make sure your ideal readers who land on your site (and weblog posts) empathise correct abroad that your blog is relevant to them.

The more y'all know about your platonic reader, the better yous can tailor your content to them.

And the better you tailor your content, the better equipped y'all'll be to attract + retain loyal readers consistently.

2. You lot aren't writing for your target audience.

A lot of writers make this fault.

They're used to writing verse, fiction, essays – all kinds of stuff that is TOTALLY unlike from blog post writing.

Successful bloggers know that their blog isn't really about them. Information technology'south near their readers.

For case, when y'all're writing web log posts, you don't need to showcase your broad vocabulary or make your writing as artistically impressive every bit possible.

Y'all need to simplify your content to make information technology like shooting fish in a barrel to read and assimilate.

Writers who aren't marketers call this "dumbing downward your writing."

Content marketers call it "writing from a marketing perspective."

HOW TO FIX IT:

When you write a blog post, do information technology with your platonic reader in mind.

Brand your blog post nearly relating to them & meeting their needs. Not about showing off your writing skills.

Don't get me wrong – you admittedly should showcase your personality/brand in your writing, and you tin even use personal stories in your posts to build a connection with readers.

But the chief focus should always exist on helping your ideal reader and delivering information in a articulate, piece of cake-to-empathize manner.

Not on being self-indulgent.

3. Y'all're not marketing your posts the right way.

You don't have to look very far to find blog marketing advice online.

But here'due south the matter…

Y'all can't just blindly follow all of the random communication yous find online and expect to succeed.

At some indicate, you take to step upward and exist the business possessor.

Y'all accept to do the research and figure out the marketing method that works best for your brand AND your audience.

Sure, at that place are some marketing methods that'll work for just about whatsoever niche.

But at that place are also a lot that are most constructive for certain niches/brands.

For example, I've seen TONS of communication to get on Instagram and start marketing myself there.

Just I don't spend much time/try on Instagram.

Why?

Because I've tested multiple marketing methods, and right now, Instagram isn't the one that gives me the best return on my investment.

Pinterest, Facebook, Twitter, and YouTube are all better for my brand and target audition.

That might not be the instance for y'all. (For example, if you're a fashion blogger or have an eCommerce shop where you sell products, Instagram can exist Key to your success.)

HOW TO FIX IT:

Realize that you take to put in the work and figure out how to market your weblog.

Yep, reading advice online is still valuable and can aid you become some clarity/direction.

Only at the end of the solar day, you have to figure out the nearly effective methods for marketing to your particular target audition.

Trial and mistake. Conclusion-making. Failing sometimes, and succeeding other times.

It's all function of being a business possessor.

four. You have no USP or personal brand.

Your USP (unique selling proposition) is what makes you stand out from other bloggers.

It's what makes readers cull YOU over other similar blogs every time.

(For example, perhaps it'southward your personality/writing fashion. Maybe it's the fact that you go really in-depth in your blog posts while others in your industry just offer surface-level info.)

These are some of the nigh common reasons blogs don't have a USP in place:

• They're also afraid of beingness judged/disliked to testify their brand personality online. So, they tone down their vocalization and end upward alluring a bunch of "lukewarm" followers instead of a loyal community. You can't build a customs around your blog if you lot don't show people who y'all are.
• They've built their brand mostly on copying some other blogger/writer. (Ouch, correct? It'south true though.) You can't shell who you copy. It's cool to exist inspired and follow patterns/strategies that work, simply if yous build your entire brand/writing tone effectually copying someone else, you won't stand out enough to build a successful blog.
• They oasis't created a content strategy and/or brand guidelines. You don't need some fancy-schmancy book total of rules and guidelines, but you lot SHOULD have a clear content strategy based on your blog goals. And you should have brand guidelines – both from a design perspective and a writing perspective.

HOW TO Set up IT:

Take some time to effigy out your USP. You demand to give people a reason to cull your blog over others.

And be sure to define your personal make.

A proficient manner to start is to make a large list of adjectives that ascertain your personality.

Feeling stuck?

Create a Johari Window and inquire family/friends to assist by submitting the adjectives they think depict you.

The Johari Window shows y'all how y'all see yourself vs. how others see y'all.

I did this a while back, and these were my results:

Yous can run into the "sweet spot" in the blue box – adjectives that are both known to me and known to others who know me.

And so the bolded text represents the well-nigh mutual adjectives people chose from the list.

Pretty cool, correct?

Seeing these adjectives tin can help give you a improve idea of how people see you.

And so, you can dilate your strongest personality traits as you build your weblog make and writing style.

Taking this kind of arroyo tin go a long way in helping y'all develop an original brand that's truly based on your strongest personality traits.

And when y'all create a brand effectually your strongest personality traits, you set yourself up to attract a community who genuinely likes you for who y'all are.

5. Yous don't intendance about your audience.

I know, I know.

This doesn't seem like one of those "practical, actionable" tips.

But brand no error – genuinely caring about & empathizing with your readers is one of the all-time things y'all'll do to grow your blog.

Seriously. Empathy is everything.

That means when yous first start growing your web log, you need to:

• Answer reader emails
• Respond reader comments
• Thank people for sharing your piece of work

…And non merely for the sake of doing information technology.

Similar, genuinely care about helping your tribe, and put yourself in their shoes.

HOW TO FIX IT:

What does your blog help people achieve?

Retrieve almost that, and think where you lot were in life BEFORE y'all achieved that thing.

For example, when I started Writing Revolt equally a freelance writing advice blog, I'd frequently call back back and remember sitting at my onetime 9-to-five job.

The job that made me miserable to the point of being physically ill.

The chore where the work environment was more than toxic than a post-apocalyptic nuclear wasteland.

When I worked there, I got stressed out just THINKING about going into work every mean solar day.

Remembering those times helps me empathize with my audience and genuinely care about helping them, even when I'm tired or having a tough twenty-four hours.

I want to help everyone who hates their job and wants to brand an escape.

Everyone who's in that workplace where they think:

I can't stand one more day of this bullshit.

I want people to realize that they CAN make a change.

That's what keeps me going.

Then make sure you're putting yourself in your readers' shoes and truly doing your best to assistance them out.

(Because remember, your blog isn't almost y'all – information technology's about your readers and how y'all can all-time run into their needs.)

No, you won't e'er exist able to reply every email and comment when your blog grows to a certain bespeak and your inbox explodes. But do what you tin can to help, and make your audience'due south needs your primary priority.

half-dozen. Your headlines suck.

You can write amazing content all you want, only if your headline sucks, no 1'due south going to click and read it.

Think most it. Which of the post-obit headlines would you lot be more likely to click on?

• How I Lost Weight
• How I Lost 20 Pounds in 3 Months (Without Cutting Out Carbs!)

The second 1 is a lot more compelling, right?

(YASSSS. Considering carbs. *eats five baskets of Olive Garden breadsticks*)

Even if these two blog posts had the Verbal same content, I can guarantee you lot that the second one would bulldoze a TON more traffic.

It might fifty-fifty become viral. All because of the headline.

HOW TO Fix IT:

Exist more intentional about the headlines yous use.

Don't only focus on writing like an artist – focus on writing like a marketer.

Effigy out formulas you tin use to drive more traffic/shares.

Learn headline copywriting.

Look at the most pop blog posts in your manufacture, and see if yous can discover a common theme equally far every bit the headlines.

You should spend a significant amount of time writing and testing your headlines.

I suggest brainstorming a list of headlines for every web log post you write. Because your headline will play a Big role in how much traffic you get from your post.

And you've gotta get traffic to get shares, date, email subscribers, etc.

vii. Your web log posts aren't written from a marketing perspective.

We've already talked well-nigh this a niggling, but hither are some more examples of how you may be declining to write your blog posts from a marketing perspective:

• Not creating a content strategy based on your weblog end goals
• Not using SEO
• Non optimizing posts for readability/shares
• Not developing and using a unique brand / writing tone
• Non optimizing your headlines for maximum clicks/shares

Now, yous might be over there like:

OH SHIT. I'm non doing ANY of these things.

If that's the case, you're not lone.

When I started writing online content, I didn't know shit about marketing.

I just idea that, because I was a good writer, that automatically meant my blog posts would become read and shared a lot.

LOL. No.

That's not how it works.

Let me exist clear:

Spelling/grammar cognition lone is Non plenty to make your web log successful.

You HAVE to know how to write from a marketing perspective also.

HOW TO Set up IT:

Acquire content marketing, and make certain yous know how to write blog posts from a marketing perspective.

Instead of obsessing over tiny business details for months ("Should I movement this element of my logo over one pixel?" *rolls eyes dramatically*), study stuff similar content strategy and online marketing.

Because obsessing over shit that doesn't affair is a waste of time.

No one gives a crap about one pixel of your logo being off. That won't affect your sales or growth.

Learning content marketing, on the other hand, will affect your sales and growth. And it'll give you a good ROI (even if your only investment istime).

Being a content marketer – non just a writer – is 100% necessary if you're a blogger or a freelance blogger.

Fix to learn blog mail service copywriting?

Don't practice what I did and wasteyearswondering why your blog posts aren't growing your business organization.

Once I learned blog postal service copywriting, I started getting results like these:

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You're welcome. 🙂

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Source: https://www.writingrevolt.com/why-no-one-reads-shares-blog-posts/